Forma VC
Web design
Measured design, deliberate typography, and controlled tone.
A composed corporate identity grounded in structure, clarity, and modern visual systems, developed with Oli.
(Research)
We worked closely with the Forma VC team to understand their investment thesis, audience, and positioning. By analyzing peer funds and founder expectations, we defined a clear content structure and visual direction that reflects credibility, clarity, and long-term intent.
(Experiment)
We explored a restrained visual system rooted in structure and rhythm. Layouts, typography, and motion were tested to balance authority with approachability, ensuring the site feels confident without being overstated.
(Results)
Traffic
225k
Success rate
100%
