Avana : House of Dentistry & Cosmetology

Project Overview:

Avana Dentistry is a luxury wellness brand that combines healthcare, skincare, and dentistry under one roof. Led by Dr. Neeraj Sahni and Dr. Shilpi Bhel, Avana’s mission is to make wellness accessible, offering free consultations and positioning itself as a destination for holistic health. Known as "Aesthetic Architects," Avana merges science, art, and a touch of magic to empower clients in unveiling their best selves.

Objective:

To create a refined and cohesive brand identity for Avana Dentistry that reflects its position as a luxury, holistic wellness destination. The goal was to develop a visual language that seamlessly unites dentistry, skincare and wellness, while communicating trust, elegance, and accessibility.

The identity needed to support Avana’s vision of being more than a clinic—it had to feel like a space where science meets self-care, and where clients are empowered to invest in their confidence and well-being.

Challenges:

Balancing Luxury with Accessibility
Avana’s core vision required a brand identity that felt premium and refined—without alienating everyday clients. The challenge was to evoke trust and elegance while maintaining an inviting, human tone that didn’t feel overly clinical or exclusive.
Unifying Three Distinct Offerings
With dentistry, skincare, and wellness under one roof, the brand needed a cohesive identity that could span across traditionally separate industries—each with its own design expectations and emotional tone.
Standing Out in a Saturated Wellness Space
The wellness and aesthetic space is heavily visual. Our challenge was to differentiate Avana from generic luxury clinics and create a visual language that is authentic, calm, and future-ready.
Communicating Holistic Care Visually
How do you translate holistic care into design? Avana’s approach is emotional, scientific, and personal. We needed to reflect that balance in the logo, color palette, typography, and visual tone—without overloading the brand with symbolism or cliché imagery.

Design Process:

1. Discovery & Research

Conducted brand workshops and market research to understand Avana’s positioning at the intersection of healthcare, skincare and wellness. Identified core brand attributes: premium, calming, human-first, and transformative.

2. Strategy & Mood-boarding

Developed strategic direction boards to explore luxury aesthetics, color psychology (wellness + trust), and type treatments aligned with modern wellness and boutique care brands.

3. Logo & Identity Exploration

Explored logo concepts that fuse clinical clarity with aesthetic softness—balancing formality and beauty. Emphasis was placed on elegance, balance, and minimalist luxury.

4. Refinement & Typography System

Finalized the selected logo concept, refined spacing and iconography, and built a typography pairing that felt grounded yet graceful. Established a flexible identity system for digital and print.

5. Brand Assets & Social Adaptations

Extended the identity into social-first creative formats (Instagram grid, highlight icons, testimonials, and promo templates) and visual language for a soft UX aesthetic direction.

6. Final Handoff

Delivered the full identity system, final logo assets, mockups, and an introductory brand guide. Also supported UX tone direction for upcoming web development.

Outcome:

The new identity elevated Avana Dentistry from a clinical service provider to a premium wellness destination. The logo system, brand language, and visual assets captured Avana’s unique blend of science, design, and holistic care—making it approachable for first-timers while aspirational for return clients.

The refined identity now appeals to a diverse urban clientele, especially women and working professionals seeking confidence and self-investment.
Social media saw immediate visual uplift, with consistent brand presence across stories, posts, and in-clinic materials.
The visual tone now confidently supports Avana’s vision of being India’s go-to holistic wellness brand.

Key Achievements:

Successfully merged medical professionalism with luxury design language, creating a unique aesthetic for healthcare-meets-skincare branding.
Developed a flexible identity system usable across print, digital, packaging, and social content.
Improved brand perception and recall with a balanced, emotionally resonant logo and calming visual system.
Positioned Avana for digital and retail growth, including future brand extensions (product packaging, wellness programs).
Helped set the tone for user experience design for the upcoming Avana website and wellness blog.