MCB FLOWERMART

Project Overview:

MCB Flower Mart is a family-owned wholesale flower distributor with a growing retail presence in Trivandrum. This rebrand aims to position MCB as a trusted and recognizable name in the floral industry, reflecting both its traditional roots and forward-thinking ambitions.

With plans to adopt a closed-loop production model, repurposing used flowers into incense sticks, candles, and even vegan leather. MCB is preparing to lead the way in sustainable floral business practices. The new identity will reflect this dual commitment: rooted tradition and innovative evolution.

Brand Pillars

Purpose: To establish MCB Flower Mart as a trusted, recognizable brand in the Trivandrum floral market and beyond.
Vision: To lead innovation in the flower industry through sustainability, closed-loop systems, and community-first thinking.
Values: Quality · Trust · Sustainability · Community Engagement · Innovation

Objective:

Design a memorable, visually appealing logo that embodies the freshness and beauty of flowers.
Build a cohesive brand identity that resonates with the local community while hinting at scalable, future-forward growth.
Establish a consistent visual language that works across retail outlets, packaging, and future product lines.

Challenges:

Balancing the traditional charm of a local flower mart with the innovation of a modern sustainable business.
Creating a design that feels familiar to the local audience yet distinct and recognizable as a retail brand.
Representing the circular sustainability model without making the branding feel too industrial or eco-generic.

Design Process:

1. Discovery & Research

Understanding the brand's story, market, values, and audience through a detailed questionnaire and competitive research.

2. Strategy & Direction

Defining the visual direction with moodboards, keywords, and positioning aligned with the brand’s purpose and vision.

3. Concept Development

Exploring multiple logo ideas and visual directions that reflect the brand’s core identity, tone, and values.

4. Refinement

Narrowing down to one selected concept and refining it through structured feedback and iterative design rounds.

5. Brand System Development

Expanding the logo into a full identity—color palette, typography, brand elements, and usage guidelines.

6. Final Delivery

Providing all final files in usable formats along with mockups and a basic brand style guide for implementation.

Outcome:

The rebrand successfully positioned MCB Flower Mart as a modern, trustworthy floral brand while honoring its roots as a family-owned local business. The new identity system reflects the freshness and vibrancy of flowers, paired with a visual tone of warmth and sustainability.

Key Achievements:

Successfully modernized a legacy brand while preserving its local roots and cultural relevance.
Developed a logo system that is flexible across print, retail signage, and digital applications.
Crafted a visual identity that reflects freshness, sustainability, and trust—core to the brand’s evolving purpose.
Aligned the identity with MCB’s future vision, including its closed-loop production model for eco-friendly products.
Enhanced brand consistency across outlets, packaging, and upcoming product extensions.
Improved brand recall through a distinct color palette, typography, and simple visual storytelling.
Set the stage for scalable growth, positioning MCB for market expansion in both B2C and B2B channels.