MCB FlowerMart
Branding
A thoughtfully crafted creative direction celebrating freshness and form.
A contemporary floral brand built on elegance, clarity, and visual harmony.
(Research)
We studied MCB Flowermart’s audience, gifting contexts, and retail touchpoints to define a brand that feels premium, graceful, and emotionally resonant.
(Experiment)
Typography, color, and material finishes were refined to balance delicacy with presence, ensuring the brand translated seamlessly across print, packaging, and in-store visuals.
(Results)
Emotional appeal
Enhanced
Brand recall
Brand recall
